Lidl’s Christmas advert takes savage swipe at rival Aldi’s Kevin the Carrot

The battle of the Christmas advert is finally upon us and this year even Lidl is pulling some entertaining punches.

The budget supermarket chain has finally released its Christmas advert to rival that of heavyweights such as John Lewis, Coca Cola and McDonalds.

Unlike this year’s other heartwarming clips, Lidl has attempted to put a comedy spin on its animated advert.

It has even gone as far as taking a savage dig at rival budger supermarket Aldi by mocking their own Christmas characters.

The entertaining clip starts with the typical picturesque winter scenes that we all know mark the start of a tear jerking Christmas message.

However, that is quickly brushed aside as we are abruptly reminded that this is a budget-friendly advert from Lidl.

He said: “We all need a little light relief this year, so we wanted our Christmas ad to show customers that our commitment to high quality at Lidl prices means everyone can believe in a great Christmas – and we had a bit of fun doing it too!”

A representative for Lidl has been contacted for comment on their cheeky video.

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