A heartwarming Christmas ad from supermarket chain Sainsbury’s is set to resonate with the nation today.
With a much needed feel-good factor, the supermarket has released the first of its collection of nostalgic adverts, which aim to celebrate culinary memories with loved ones and transport viewers through time by centring around three personal stories of modern British families and their connection to Christmas food.
The one-minute long Gravy Song ad – which is the first of three films – features a heartwarming phone call between a father and daughter as they share their excitement for Christmas, and their longing to spend the special day together.
In a year when Christmas feels more uncertain yet more needed than ever, the sentiment will surely resonate with families all over the country as Brits are desperate to know if the pandemic restrictions will permit them to spend December 25 with their loved ones.
Emma Bisley, head of broadcast marketing at Sainsbury’s, said ahead of the adverts’ release: “We know that this year has been different for everyone, so we wanted to take a different approach with our Christmas campaign by simply reminding people that Christmas dishes are gestures of love and care, served by up by those who matter most.
“It’s our memories of these dishes, prepared by the people we love, that have the power to transport us home – whether we’re there or not.
“It was important to us to focus on family connections and emotions, creating a relatable and heartfelt look at the memories Christmas brings, whilst providing a sense of optimism throughout.
“We hope everyone enjoys watching the collection and it takes them back to their fondest memories of food, home and Christmas.”