John Lewis have unveiled their eagerly anticipated Christmas TV advert, which this year celebrates small acts of kindness.
The heart-warming campaign, entitled ‘Give A Little Love’, is said to have been inspired by the British public’s response to the coronavirus pandemic this year.
The advert begins with a young boy whose football has become stuck in a tree.
A friend steps into help him which sparks further acts of kindness, with the clips switching between live action and various styles of animation.
For the first time ever, the John Lewis ad is soundtracked by a brand new song written and performed by BRIT Award winner Celeste.
(Image: Handout)
After such a difficult year for many, John Lewis said they had considered scrapping their costly marketing campaign but decided to use the ad to raise money for some much needed causes.
Instead the two new joint ads, from Waitrose and John Lewis, aim to help raise £4million for charities Home Start and Fare Share.
While a further £11million is to be donated by branches of the store to help local charities supporting families in need.
It said it hopes the campaign, which will run under the strapline “Give a little love”, will support families in need over Christmas.
John Lewis executive director Pippa Wicks said: “We recently set out our ambition for our business to be a force for good – so we decided that this year was the year to break the mould and do something different.
“We have a long tradition of helping support the communities which we serve, so, as we launch one of the best-loved assets, our Christmas ad, it’s fitting to take this one step further by working hand in hand with two incredible charities supporting families in need.”
Originally from https://www.mirror.co.uk/tv/tv-news/breaking-watch-john-lewis-christmas-23003143